Urban.co
signage
One of the most exciting parts of spearheading design for Urban was having creative control of large scale print marketing campaigns. I was able to see my designs in the Paris metro, on London buses and tubes, and even marquees in Vienna.
EVENTs
A common issue that tech wellness start-ups can run into is lack of public brand awareness, especially with what’s perceived as a luxury product. The event planning and marketing that was carried out for Urban was focused on bringing the end product to users so that they could become familiar with the brand, but also experience the benefits of the service first hand.
Calligraphy
Over the years I’ve developed a talent for calligraphy and hand made type, so it was rewarding to implement that hobby into social and promotional brand marketing for Urban. There’s a personal quality that comes from doing these assets by hand that’s difficult to replicate.
