signifyd
Signifyd is an online commerce fraud protection software as a service (SAAS). By combining machine learning and human review, the company guarantees a nearly 99% approval rate for digital transactions to some of the largest retailers in the world.
My brand and marketing designer role encompassed various internal and external marketing assets. I worked with a tight team of designers to craft presentations, build an internal brand platform hosting dozens of pre-made templates, and create an array of motion-animated videos, to name a few.
My responsibilities also included commuting internationally between London, Belfast, and New York to help set up and run conventions and convene with team members to plan marketing strategies.
motion animation • voice over • concept • storyboard
talking to businesses is talking to people
When an experienced new marketing manager joined our team, my team faced a daunting challenge: developing an engaging, region-specific marketing video every quarter that spoke to clients on their terms.
Our team sketched up storyboards, reached out to talent, and polished these assets until the last possible moment (I even did the main voiceover in a supply closet).
I’m proud of what we accomplished and just how much work went into bringing these ideas to life.
adobe suite • templating • design system • building for scale
social presence
Signifyd’s marketing team experimented with many different asset types and orientations, and I created templates to meet those demands.
Our digital asset management platform enabled me to create a staggering array of one-off and carousel assets that could be reused and reformatted to fit any message.
I created simple graphics covering material from interviews and event promotion to highlighting data sets and infographics.
video editing • motion animation • audio engineering • concept
sharing professional insights to steer ideas
During my tenure at Signifyd, it was abundantly clear that there was a massive potential for unique insights through access to our vast array of clients and partners.
By establishing a podcast with recognisable branding, we were able to entice interviewees to share their knowledge in exchange for promotion and exposure.
In addition to developing the podcast's overall feel, I engineered the audio, edited the footage, and crafted the animated motion for intros and outros.