Urban.co
signage
One of the most exciting parts of spearheading design for Urban was having creative control of large-scale print marketing campaigns. I could see my designs in the Paris metro, on London buses and tubes, and even in the Vienna marquees.
EVENTs
A common issue that tech wellness start-ups can encounter is a lack of public brand awareness, especially for a service traditionally marketed as a luxury product. Urban's event planning and marketing focused on bringing the end product to users so they could become familiar with the brand and experience the service's benefits first-hand.
Calligraphy
Over the years, I’ve developed a talent for calligraphy and handmade type, so it was rewarding to implement that hobby into social and promotional brand marketing for Urban. A personal quality comes from doing these assets by hand that’s difficult to replicate.
