signifyd
talking to businesses
is talking to people
When an experienced new marketing manager joined our team, we were tasked with a daunting challenge: developing an engaging, region-specific marketing video every quarter that spoke to clients on their own terms.
Our team set to work sketching up storyboards, reaching out to talent, and polishing these assets to the last possible moment (I even did the main voiceover in a supply closet).
I’m proud of what we accomplished and just how much work went into bringing these ideas to life.
motion animation • voice over • concept • storyboard
social presence
Signifyd’s marketing team experimented with many different asset types and orientations, and I created templates to meet those demands.
Our digital asset management platform enabled me to create a staggering array of one-off and carousel assets that could be reused and reformatted to fit any message.
From interviews and event promotion to highlighting data sets and infographics.
sharing professional insights to steer ideas
During my tenure at Signifyd, it was abundantly clear that there was a massive potential for unique insights through access to our vast array of clients and partners.
By establishing a podcast with recognisable branding, we were able to entice interviewees to share their knowledge in exchange for promotion and exposure.
Alongside developing the overall feel of the podcast, I engineered the audio, edited the footage, and crafted the animated motion for intros and outros.